Founded when Lulu Guinness was 29 in 1989 with the concept of a briefcase for women
which morphed into an idea for vintage style rose basket bags, Lulu’s intention was always to
be slightly outré and push boundaries.
Today Lulu still lives by the motto of her hero, the Surrealist artisan and fashion designer Elsa Schiaparelli, 'Dare to Be Different' and the women who wear Lulu Guinness do just that.
Her creations are regularly seen on the arms of Helena Bonham Carter, Florence Welch, Katy Perry, Dita von Teese, Alexa Chung and Christina Aguilera, trailblazing women who dare to venture outside the parameters set by a predominantly trend led fashion industry.They are women with a fierce sense of humour and an even fiercer sense of their own femininity.