When the pure, cool beauty of the Artic is blended with the simple elegance of Danish design, new era dawns: it's Bering-Time.
When Danish adventurer and businessman Rene Kaerskov jumped out of a helicopter into the ice cold of the artic, directly over the North Pole in 2008, he had no idea he was parachuting into a new era. Overwhelmed by these fasinating impressions, a vision of a new watch brand slowly took shape. A watch brand as as pure, clear and breathtakingly beautiful as the Artic itself.
Exactly 280 years ago, the Danish sailor Vitus Bering set sail for an almost unknown area of the Artic Ocean. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering-Time!
Treading new ground, the Danes Vitus Bering and Rene Kaerskov link these ideas with the Bering Brand. This is the only way vision can become reality. The Bering brand is successfully made up of the perfect combination of extraordinarily hard materials and extremely flat design.